Privacy Policy

Privacy Policy for Wag & Bright

Effective Date:  2.16.26

Wag & Bright (“we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [www.wagandbright.com] or interact with our services. This policy is in compliance with applicable privacy laws and Google’s Privacy Policies and Guidelines.

1. Information We Collect

We collect several types of information to provide better services to all our users. This includes:

Personal Information:
When you sign up for an account, place an order, or contact us, we may collect personal data such as your name, email address, billing information, and shipping address.

Usage Data:
We collect information about how our website is accessed and used, including but not limited to IP address, browser type, device type, referral source, and browsing behavior through the use of cookies, analytics, and other tracking technologies.

Cookies and Tracking Technologies:
We use cookies and similar technologies to help improve our website and provide a better user experience. You can control the use of cookies at the individual browser level. For more information, please visit Google’s Cookie Policy.

2. How We Use Your Information

We use the information we collect in the following ways:

  • To provide and improve our products and services

  • To process orders and manage your account

  • To send promotional emails, special offers, or other information we think you may find interesting

  • To comply with legal obligations and resolve disputes

We do not sell, trade, or otherwise transfer your personal data to outside parties, except as required by law or to trusted third parties who assist us in operating our website, conducting business, or serving you, provided those parties agree to keep this information confidential.

3. Analytics, Cookies, and Session Recording

We use analytics tools and session recording technologies to understand how visitors interact with our website and to improve site functionality, performance, and user experience. These technologies may collect information such as pages visited, time spent on pages, scrolling behavior, clicks, device type, browser type, and approximate geographic location (such as city, state, or country).

Session recording technologies may capture interactions such as mouse movements, scrolling, and clicks. Sensitive information — including personal data, payment information, and form inputs — is automatically masked and not recorded. These tools are not used to identify individual users.

Information collected through analytics and session recording is used solely for internal business purposes, including website optimization, troubleshooting, fraud prevention, and improving our products and services.

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, and the right to request deletion of your personal information, subject to certain legal exceptions. We do not sell or share personal information as defined under California law.

You may limit or disable cookies and tracking technologies through your browser settings or by using industry-standard opt-out tools. Please note that disabling cookies may affect the functionality of certain features of our website.

4. Third-Party Services

We may use third-party service providers to help us understand website traffic, user interaction, and advertising performance. These services may collect data such as IP addresses, geolocation, and user behavior on our site in accordance with their own privacy policies.

You may opt out of certain analytics tracking by adjusting your browser settings or using available opt-out tools provided by third parties.

5. How We Protect Your Information

We implement a variety of security measures to maintain the safety of your personal information. However, no data transmission over the Internet is guaranteed to be completely secure, and you share your information at your own risk.

6. Your Data Rights

You have the right to:

  • Request access to the personal data we hold about you

  • Request correction or deletion of your personal data

  • Opt out of marketing communications

To exercise these rights, please contact us at info@wagandbright.com.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the effective date at the top of this page.

8. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Wag & Bright Supply Co.
Email: info@wagandbright.com